upcoming new event 2025

REX LEADERSHIP Academy

Are you ready for the most comprehensive management training course for the health and fitness industry?
Join us for the REX Leadership Academy! This is an exclusive, immersive experience designed for leaders like you who are ready to grow, challenge, and transform their leadership potential. Join us.

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OVERVIEW

the latest info about REX Leadership Academy

Over the course of two-and-a-half days, you'll dive deep into critical leadership topics to help you lead your business or department with greater effectiveness and efficiency.

Graduate from the only immersive industry event in the US to engage with industry experts, network with peers, and gain actionable strategies that will help you thrive as a leader.

Why rex?

REX = FAMILY

REX creates an environment of exceptional honesty and openness. Members report that the direct, straightforward communication they routinely get from REX is not available to them anywhere else in their work or personal lives.

who Should Attend?

The REX Leadership Academy is ideal for:

Club or studio owners

Gain actionable strategies and insights to elevate your business, improve member retention, and drive profitability.

Club or studio managers

Learn proven leadership techniques to inspire your team, streamline operations, and achieve your business goals.

Department Managers

Develop the skills needed to lead your department effectively and contribute to the overall success of your organization.

Aspiring Business Leaders

Discover key leadership principles and tools to accelerate your journey toward becoming a successful industry leader

Speakers
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Attendees
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Sessions
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Sales, Marketing & Personal training
Leadership & Strategy
Culture & Customer Experience
Operations & Programming
Networking & One On One Sessions
Financial Management
Event Speakers

Meet our speakers

Gain valuable insights from experts in their field.

Eddie Tock

Host & REX CEO

Allison Flatley

REX Chair

Brent Darden

REX Chair

Justin Tamsett

REX Chair

Mark Miller

REX Chair

Mary Laudati

REX Chair

Dan Duran

REX Chair

Danielle Krischik

Partner, Chief Strategy Officer, Knight Agency

Frank Lawrence

CEO, Little Rock Athletic Centers

Mark Harrington Jr

President, Healthworks Fitness, GymIt and Republic Fitness

Lesley Carr

VP of Fitness at Healthworks and Republic Fitness

Don't miss out

Haven't booked yet? Book Now Book Now

Limited to 80 attendees!

Our Schedules

rex leadership academy agenda

Agenda subject to minor changes

Day 1
july 15, 2025

Crotonville Conference Centre

ARRIVE & WELCOME
EDDIE TOCK

Host & REX CEO

networking - get to know you
TBA
the rex way - being a leader

The REX community embodies the spirit of purposeful leadership. Individuals who lead by example, have a proven track record of success, and care deeply about their teams, members, and shareholders.  They don’t meander through life in mediocrity but rather choose to challenge themselves, and their organizations, through continual improvement. Exposing themselves regularly to introspection and inspection.

The evidence of their ability to lead is readily apparent simply because others choose to follow them. Top leaders spend their time revealing and cultivating what’s best in people, including themselves. Understanding that “who they are” is likely “how they lead”. They seek feedback, identify their blind spots, and demonstrate vulnerability. All in the pursuit of refining their ability to influence and motivate others to meet high expectations.

In addition, they have clarity about working hard on the very limited number of things that can make all the difference to their business. Leaders focus on talent, strategy, systems, and culture. Ensuring that priorities are sacrosanct, sufficiently communicated, and embedded in the daily fabric of the company ethos.

In this session, we will explore the concept of what it really means to “lean into leadership”!

Brent Darden

REX Chair

Networking; Stem Sentences to build trust
Justin Tamsett

REX Chair

TOP 10 TRENDS FROM REX MEMBERS PANEL
Allison, mary & dan

REX Chairs

energy break
dinner
Day 2
July 16, 2025

Crotonville Conference Centre

morning workout
breakfast
how to lead a healthy health club
Justin Tamsett

REX Chair

The Power of strategy
Allison Flatley

REX Chair

Culture - everyone has one, how to get the one you want

Culture today is such a diverse phrase that means so many things. However its implications to successful managing and leading a club today are immense. Culture must not take a back seat to strategy, operations, sales or organization design. It must be in the drivers seat as all those stem from the culture you have. They say how you do one thing is how you do everything. Well your culture is that engine of how you behave as an organization, how you grow, whom you hire, how you operate and ultimately how you win. Join us as we explore and learn how to create and drive your culture.

  1. Define what culture is and is not
  2. Explore how culture is made and created
  3. Understand the necessary aspects of it and how to build, reinforce and develop them
  4. Driving it and shaping it throughout your journey as a leader
  5. Healthy and Smart.  What is the difference?
  6. Finally why culture is not just a work thing.

 

This session will be brief and packed with info to get you started on shaping your culture for a future of success.

Mark Miller

REX Chair

Empowering Leaders: Strategies for Developing a Thriving Leadership Team
Mark Harrington Jr

President, Healthworks Fitness, GymIt and Republic Fitness

Lesley Carr

VP of Fitness, Healthworks Fitness and Republic Fitness

lunch
Financial Management 101 for Health Club Businesses

How do the financials make a difference in the swimming pool, locker room, and group pilates class? This session will explore essential financial management strategies for club executives and managers to maximize profitability and ensure long-term success for fitness clubs of all sizes.

The foundation lies in understanding your facility’s key financial metrics through tracking revenues and expenses, identifying your team’s financial key performance indicators (KPIs), and interpreting financial data to drive informed decision-making at all levels of the organization. 

Build on this foundation by crafting a compelling narrative around your organization’s financial data, making it easier to communicate about finances with your team members and external stakeholders. This financial foundation and guiding narrative will help your Executive Team, Managers, and individual contributors understand how their daily actions make a tangible financial impact on the club.

Effective financial management is about knowing how the numbers connect to your day-to-day operations, bridging the gap between the accounting department and the rest of your core team, and enabling each team member to make choices that positively impact the bottom line. By mastering these financial keys, you’ll be better equipped to originate the capital needed for innovative projects and achieve long-term financial success in your organization.

frank lawrence

CEO, Little Rock Athletic Centers

leadership by the numbers
justin tamsett

REX Chair

customer experience

Having worked with hundreds and hundreds of clubs over the years, they all have two things in common regardless of size or scope –

1. they believe their good member service is a differentiator for them in the marketplace and

2. unfortunately, they fail to consistently deliver a memorable experience. Delivering on this lofty brand promise is truly hard work.

Those companies who achieve recognition in this realm are obsessive about being customer centric. They dedicate an inordinate amount of time and effort to establish standards, train employees, gather customer feedback, measure results, respond quickly to issues, and create systems or processes to prevent future disappointments.

They also understand that it takes a collaborative and orchestrated approach.

In this session we will delve into the extensive playbook of delivering excellent member experience and give you the insights to make it happen under your leadership.

brent darden

REX Chair

energy break
swag exchange
all
Day 3
july 17, 2025

Crotonville Conference Centre

dinner
morning workout
breakfast
keynote - The Power of Human-Centered Storytelling

When the lights go on and the curtains open, it’s showtime. Growing up as a ballerina, Danielle became an expert at bringing choreography to life to tell a story to audiences night after night. Through the movement, music, and costumes, Danielle learned to authentically tell stories in ways that people could connect to. 

Danielle’s love for storytelling has evolved from the dance floor into marketing and business. Today, she taps into storytelling to inspire human connection through purpose. With a rebellious and curious spirit, she helps reveal the power of people through alignment of company and personal purpose. Danielle will share her experiences working with teams to help you understand the instrumental value that storytelling has on beliefs, behavior, and belonging. Through storytelling, we can find connections that transcend and endure. 

Danielle Krischik

Partner, Chief Strategy Officer, Knight Agency

breakouts

Personal Training Management 101

This session is for fitness business owners or managers wanting to build or improve a successful personal training program.

We’ll be diving deep into the critical elements of a thriving training department. We’ll cover everything from attracting and hiring top-notch trainers, to creating a seamless on-boarding process that sets them up for success. We’ll also tackle the crucial issue of trainer retention, sharing strategies to keep your best talent engaged, educated and motivated.

Beyond that, we’ll explore key performance indicators and the ideal ranges you should be targeting. I’ll also share best practices for member onboarding into personal training, ensuring a positive experience from day one. And finally, we’ll demystify trainer levels and pricing structures, giving you a clear roadmap for maximizing revenue.

This is your chance to gain actionable insights and network with other industry leaders. Join me at the REX Roundtables Leadership Academy this July in New York. Let’s build stronger, more profitable personal training programs together! I look forward to seeing you there!

Topics for discussion:

  • Trainer recruitment
  • Trainer onboarding
  • Trainer retention
  • Key KPIs and ranges
  • Member onboarding
  • Trainer levels and pricing
dan DURAN

REX Chair, Personal Training Manager Roundtable and VP of Lionel University Global

mary LAUDATI

REX Chair

graduation ceremony
optional add on
  • 1 hotel night in NYC Thursday 17 July
  • Free shuttle to the train station
  • Train fare to NYC
  • Dinner in NYC with the group
  • Tours of clubs and studios Thursday afternoon and Friday July 18 until noon
Pricing options

Pricing

Limited to 80 attendees

REX, HFA, FIC OR JCC Members

Standard Package
$ 2295 Person
  • All Education
  • 2 Hotel Nights
  • Tuesday Dinner & Unlimited Snacks/Beverages
  • Wednesday 3 meals and Unlimited Snacks/Beverages
  • Thursday Breakfast, Lunch and Unlimited Snacks/Beverages
  • Thursday Graduation Certificate
  • REX Swag and T-Shirt Swap
  • OPTIONAL $895: Add an extra layer to the Academy by joining us for a SPECIAL Thursday afternoon and Friday morning.
    Includes: 1 hotel night in NYC Thursday July 17, Free shuttle to the train station, train fare to NYC, dinner in NYC with the group, tours of clubs and studios Thursday afternoon and Friday July 18 unti noon.

non members

Standard Package
$ 2595 Person
  • All Education
  • 2 Hotel Nights
  • Tuesday Dinner & Unlimited Snacks/Beverages
  • Wednesday 3 meals and Unimited Snacks/Beverages
  • Thursday Breakfast, Lunch and Unlimited Snacks/Beverages
  • Thursday Graduation Certificate
  • REX Swag and T-Shirt Swap
  • OPTIONAL $895: Add an extra layer to the Academy by joining us for a SPECIAL Thursday afternoon and Friday morning.
    Includes: 1 hotel night in NYC Thursday July 17, Free shuttle to the train station, train fare to NYC, dinner in NYC with the group, tours of clubs and studios Thursday afternoon and Friday July 18 unti noon.
Our Partners

SPONSORS AND PARTNERS

Stay tuned for exciting announcements on sponsors joining us for the REX Leadership Academy.

our Testimonials

what they're saying About REX Roundtables for leaders

Our members share their experiences and touch on the value, comradery and business building results they’ve achieved by being part of REX Roundtables.

I have had the opportunity to be on a REX roundtable for over 10 years. REX has been responsible for not only helping me more than double my gross revenues and greatly increase my profitability; it has helped me become a much better leader.

Joe Cirulli Founder & President, Gainesville Health & Fitness

My membership in REX may be the very best business decision I have ever made.

Blair C McHaney CEO of MXM, Medallia's Partner to the Fitness Industry

The REX experience has been my invaluable Mastermind Group where I learn new strategies and tactics, bounce off new ideas, share common concerns and challenges, and discuss new opportunities and emerging markets. The net result is that my business has benefited greatly because of it.

Victor Brick Brick Bodies Fitness Services
General Questions

Frequently Asked Questions

Still have some questions? See our FAQ's below.

Club Owners, Regional Managers, Club Managers and Department Heads.

As part of the REX Leadership Academy you will gain valuable industry knowledge that will help elevate your leadership. Walking away with an understanding of how to structure your club/company, build a culture, foster engagement, grow your profitability and set the strategic path to excellence.  

In addition you will build a network of like minded leaders that you can call on and learn from for many years to come.  This is not just about growth for your club its about growth for you as the individual. 

This is yet to be decided however, there will most likely be recommendations of videos, books, summaries and articles to help you be more in the know before the event.

The Institute was a great event. Having attended that will have set the stage for success. This event is for today: the current operations within the Industry. Covid changed the game, no longer can we play checkers. Todays fitness world demands Chess – more strategic, more innovative, more holistic driven leadership.

Absolutely, you have already experienced the power of peers and what REX can do. Imagine a focused event that is almost like an acceleration of training and leadership development. In these 3 days you will be flooded with new ways of thinking, acting and believing. The connections with others you have not met will expand your learning and accelerate your growth. This is a can’t miss event.

Yes, the closest airports are HPN, LGA, JFK, and EWR. You can also take Amtrak to NYC and then MetroNorth to Croton-Harmon station (5 min from campus).

Absolutely. Please let us know your specific needs when registering, and we’ll ensure your experience is seamless.

Yes, if you’d like to extend your trip, contact us. Rooms are available Monday night which includes breakfast and lunch Tuesday. Thursday night’s hotel is included in the optional add-on in NYC.

Yes, $100 cancellation fee will be charged if you have to cancel.

have an enquiry?

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Get Directions to REX Leadership Academy

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Event Venue:

Crotonville Conference Center

Address:

1 Old Albany Post Rd, Ossining, NY, 10562, United States